One of the most exciting projects I've had the privilege to work on is for a friend of mine who runs Shay's Auto Valet - Groom & Detailing. I was asked to design the brand collateral for the company such as the logo, business card, flyers and decal stickers. 

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The biggest challenge was that I'm not exactly familiar with the automotive industry so I wasn't sure how I'd be able to design something that represented attention to detail; trust; speed; cleanliness and high performance. The logo needed to have a balance of these elements. 

 

Being able to work directly with my client helped me have a better understanding of the characteristics he wanted to be shown through his branding. The result is a timeless design, modern and industrial style throughout all the collateral.